Mohammad Rasoul Khodadadi; Yaghoub Badri Azarin; Mehdi Djahangiri; maryam farid fathi
Abstract
The aim of this study was to present a model for Development of a model for communication integration in the sport for all services supply chain in Iran. The present study has been carried out using a systematic design of data foundation theory and based on fuzzy cognitive mapping approach. The sampling ...
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The aim of this study was to present a model for Development of a model for communication integration in the sport for all services supply chain in Iran. The present study has been carried out using a systematic design of data foundation theory and based on fuzzy cognitive mapping approach. The sampling was theoretical and snowball and was obtained through in-depth and semi-structured interviews with 18 experts in the sports industry, sport for all and the supply chain of theoretical saturation concepts. The reliability criteria of qualitative research were used to check the validity and the method of agreement between the two coders and the researcher coding at a specific time interval were used to check the reliability. Excel, FCMapper and FCM Expert software were used to draw fuzzy cognitive maps and calculate their related indicators. The results showed that integrated communication management in the sport for all service supply chain is characterized by three main categories: supplier relationship management, internal communication management and customer relationship management. Non-Sports Private Industry Communications, Training Center Communications, Media Communications, Non-Sports Government Supplier Communications, Key Supplier Chain Communications, International Relations, Dynamic Reporting System, Customer Partnerships, Acknowledgment of Top Customers, Customer External Communication Services, Complaints handling, inter-ring cooperation, supply chain social capital and strategic alliances were the main concepts of these categories. Cognitive mapping indicators also indicated that key supplier chain communications, media communications, and inter-loop collaboration were highly centralized, respectively.
Mohammad Rasoul Khodadadi; Houriyhe Dehghanpouri; Mehdi Saderioskoyi
Abstract
Abstract
The aim of this study is to investigate the role of media communication and effective advertising in attracting sponsor for table tennis board in East Azerbaijan province. This research is applied in terms of purpose and descriptive – survey in terms of nature. The statistical population ...
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Abstract
The aim of this study is to investigate the role of media communication and effective advertising in attracting sponsor for table tennis board in East Azerbaijan province. This research is applied in terms of purpose and descriptive – survey in terms of nature. The statistical population was all sport management specialists, media professionals and also members of table tennis board in East Azerbaijan province; (210 persons). The sample size was estimated 132 people by Morgan table. Random cluster sampling was used. Data collection has been done through library studies and questionnaires. Questionnaires included media communication and advertisement questionnaire of Abdavi et al. (1395),Standard Financial Inventory Questionnaire of Arnold et al. (2002), and a questionnaire on the role of media in attracting financial resources of Fallah and Aga Khani (1395). Validity and reliability of questionnaires used by researchers in various researches have been confirmed and approved. After collecting data, data was analyzed using SPSS21 and Excel 2010 software for descriptive and inferential statistics. In the inferential statistics section, The Wilk's test was used to verify the non-standardity of the data. The linear regression test was used to test the hypotheses and friedman ranking test for component ranking. The significance level for all analyzes was considered as P <0. 05. The results showed that media communications and advertising could positively and significantly predict the attraction of public resources, the attraction of private sector sponsors, advertising revenue during the tournament, the income of the sports competitions, and marketing and the introduction of services and products. According to the results, it can be stated that media and its various roles are essential elements in advertising and sponsorship; Therefore, if investments, sponsors, advertising, media and sports are placed in a positive and principled interaction together, they will grow and expand together and as the result, will engage in different sectors of society, and will cause development of sports in the country.